Even with the active support of Marcus Fox MP they made little headway with concessionary fares. Bingley UDC cited the difficulty they had in the matter because three different companies served the Bingley area – Halifax Corporation, Bradford City Transport and the West Yorkshire Road Car Company. Eventually a scheme was introduced allowing senior and disabled passengers tokens, which could be obtained from Royd House, to the value of £1-50 for use on the West Yorks. buses.
They managed to get the waiting places for timed stops changed to less congested parts of Main Street (from outside the New Inn and the bank to Ling Bob and Birchlands) but complaints continued about drivers not observing them, making stopping times in the village unreliable. From time to time buses missed completely, the company pleading shortages of drivers and spares.
As early as February 1972 the transport committee were told that their request for a bus shelter at Birchlands would be deferred for twelve months. In February 1973 Bingley council stated that they would take no action in this matter. In 1974 they lost no time in putting the same request to the Bradford District office of the West Yorkshire Passenger Transport Executive. It was not until 1981 that the shelter appeared. WVS chairman Barbara Hopkinson and planning committee chairman Rodney Harrison decided that this ultimate success after nearly a decade of asking merited a champagne launch. This provoked an unpleasant letter to the press from a village resident. She claimed that a bus shelter was no big deal. A greater victory would have been keeping the village truly rural. People who chose to come to live in a village should adapt to it, rather than seeking to change it with things like bus shelters. In this she failed to grasp a number of issues. The champagne was a light hearted and ironic response, not an indication that anyone truly saw a bus shelter as a major victory. The on going requests for the shelter were because so many people using that bus stop had been asking for one for nearly ten years. As for the greater complaint about failing to keep the village as quiet and unchanged as it used to be, it is clear from the account of the planning committee’s activities just how many more 19th century streets would have been demolished, footpaths lost and large housing developments accepted without the Society’s efforts.